May 4, 2018

Influencers. Heard of them? Most probably. Influencer marketing is big business, worth an estimated $1.6 billion on Instagram alone. Influencers command fees of anywhere from a couple of hundred bucks to hundreds of thousands of dollars (Kim Kardashian reportedly charg...

April 19, 2018

This piece originally appeared on the blog of an AI-powered translation service.

Communicating with people in a personal and targeted way is a basic skill every marketer needs to develop. But this can be difficult when operating on a global scale. Many businesses aim to...

February 6, 2018

This blog post was originally written for a digital agency and can be seen here. 

It’s official, Facebook is once again changing its algorithm. The news made social media managers break a sweat all over the world, especially since the algorithm change specifically seeme...

February 3, 2018

This blog was originally written for a digital agency and can be seen here. 

There’s been a seismic change in the social media world, but if you’re not already a Tweeter then you probably wouldn’t have noticed it. For regular Tweeters, you might have noticed that you su...

February 3, 2018

This blog was originally written for a digital agency and can be found here.

It looks like the time is finally upon us, Google is set to roll out its mobile-first index this year. What this means is that Google will have a dedicated index just for mobile web pages, and...

February 3, 2018

This ghost-written piece was originally published in Marketing Tech News.

A simple street corner in Seattle has become the subject of international attention recently thanks to Amazon’s announcement of Amazon Go, a cashless, cashier-less and ultra-convenient corner shop...

February 3, 2018

This thought-leadership piece originally appeared in MediaPost.

With Samsung’s recent purchase of connected car firm Harman, the fight over who’ll lead the connected and autonomous vehicle market is hitting the fast lane. This development could prove a great opportunity...

February 3, 2018

This piece originally appeared as a thought-leadership article in Entrepreneur.

When you look under the hood of your car, it can be forgivable if you haven’t got a clue what most of the things inside actually do. The same cannot be said about your sales and marketing ef...

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