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Does Hollywood still provide blockbuster returns?

Digital nomadism: making it work for you

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Does Hollywood still provide blockbuster returns?

Does Hollywood still provide blockbuster returns?

With Stan Lee’s passing, a comic icon has left the star-lined streets of Hollywood. Whether diehard DC or Marvel, fans everywhere put aside their differences and paid tribute to the late comic legend. Still, the battle for supremacy in Hollywood rages on between DC and Marvel - with both jostling to lead in box office sales, screen time and financial performance. Marvel vs DC: a real-life Infinity War There are many fronts where DC and Marvel are at loggerheads. If you consid

Digital nomadism: making it work for you

Digital nomadism: making it work for you

Ditching the 9 to 5 and a cramped office cubicle for a pristine beach might seem like a dream, but behind-the-scenes is a lot of hard work and preparation. Digital nomads are used to round-the-clock travel, temporary homes and consistently working throughout. But for some, the lifestyle is worth it - otherwise digital nomadism wouldn’t be on the rise. Pieter Levels, the founder of Nomad List, predicts that there’ll be 1 billion digital nomads by 2035, all living and working r

How will we be paid in the future?

How will we be paid in the future?

For many, receiving a monthly paycheck is the norm. But there’s a growing number of people who earn their keep in other ways, either through the gig economy, freelancing, cryptocurrency, playing the stock market or numerous other passive income sources. That’s only set to rise as alternative ways of working become more popular. The majority of the U.S. workforce is predicted to be freelance by 2027. Then there’s the added pressure on jobs from artificial intelligence (AI) and

Social scientists, not data scientists are the next big thing

Social scientists, not data scientists are the next big thing

A little while ago, hiring a data scientist was the most innovative, hip thing your company could do. They were heralded as unicorns - seemingly impossible to hire, with six-figure salaries as a result. But change is afoot and although data scientists are still much in demand, social scientists will soon strut the halls as the ‘hot new thing’ for businesses. In the clamour to develop technology, often businesses will forget about the humans who will use such tech. But it’s no

Mental Health Awareness Week: How meaningful conversations fuel healthier employees

Mental Health Awareness Week: How meaningful conversations fuel healthier employees

This post originally appeared on a HR technology website and can be seen here. Mental Health Awareness Week has shone a spotlight on the mental wellbeing of people at work. An individual’s work can have a drastic impact on their mental health. On average, we spend a third of our lives at work. So, employers have a duty to ensure that employees are healthy - both physically and mentally. This is both from a moral standpoint and a practical one. Studies have linked poor employe

How to speak to an international audience

How to speak to an international audience

This piece originally appeared on the blog of an AI-powered translation service. Communicating with people in a personal and targeted way is a basic skill every marketer needs to develop. But this can be difficult when operating on a global scale. Many businesses aim to expand worldwide, however, this can pose some unique challenges for a marketing department. Marketing campaigns which work domestically won’t necessarily translate when rolled out in different countries. Under

What does Alexa for Business really mean for our workplaces?

What does Alexa for Business really mean for our workplaces?

This ghost-written piece originally appeared in ITProPortal. Not content with filling our shopping baskets and recently moving into our homes to connect our TVs, and lighting, Amazon is now looking to workplaces with the launch of Alexa for Business. Simply put, Alexa for Business is an enterprise version of the smart home assistant we’ve become used to requesting for help around our homes. It’s envisioned that eventually, Alexa for Business will be able to assist us with mee

What can marketers learn from Amazon Go?

What can marketers learn from Amazon Go?

This ghost-written piece was originally published in Marketing Tech News. A simple street corner in Seattle has become the subject of international attention recently thanks to Amazon’s announcement of Amazon Go, a cashless, cashier-less and ultra-convenient corner shop experience. The key here is experience, which Amazon has previously done very well with their one-click checkouts and Amazon lockers. They seem to know their consumers’ every need, desire and are intent on pla

Marketing The Potential Of The Connected Car

Marketing The Potential Of The Connected Car

This thought-leadership piece originally appeared in MediaPost. With Samsung’s recent purchase of connected car firm Harman, the fight over who’ll lead the connected and autonomous vehicle market is hitting the fast lane. This development could prove a great opportunity for marketers to take advantage of the change in behavior these vehicles will create. It is worth noting that connected car firm Harman works on the technology that enables cars to become self-driving; that is

Securing the future of the Internet of Things

Securing the future of the Internet of Things

This piece was originally ghost-written and published in ITProPortal. Groupe Speciale Mobile (GSMA), a group that represents the interests of mobile phone operators across the world, recently released new guidelines covering the Internet of Things (IoT). The group, which includes companies such as Telefonica, Orange, and Vodafone, has clearly emphasised the need for IoT to be secure and protect personal data. This is an excellent set of principles and a very sensible approach

Fueled By Data: The Benefits Of Personalization Engines For Brands

Fueled By Data: The Benefits Of Personalization Engines For Brands

This piece originally appeared as a thought-leadership article in Entrepreneur. When you look under the hood of your car, it can be forgivable if you haven’t got a clue what most of the things inside actually do. The same cannot be said about your sales and marketing efforts. Knowing exactly what your customers are going to buy, not just now but also in the future, is a dream most businesses aspire to, and it is already a reality for many. The likes of Souq,Netflix, eBay and

Life without internet

Life without internet

It would be hard to imagine a life without internet in the 21st Century. It permeates every moment of our day. From when we wake until when we sleep, nearly everything we do involves the internet. We use to communicate with others, learn things, buy things and socialise. Those with Netflix or other services use it in their downtime. Most offices need it. This is what makes the internet so powerful. If nearly everything we do is online then nearly every facet of ourselves can

Payments – a bit too personal?

Payments – a bit too personal?

An Intel Survey stated that around 54% of people would be happy to exchange the personal data that their smart devices collect for money. Conversely, a far higher proportion (92%) stated that they are concerned about cyber-security and their personal data being hacked. The report got me thinking about the ethics surrounding paying individuals for their personal information. Back when I was a baked-bean-eating student scraping by on a tight budget, I made my pennies stretch by

Gamification explained to fitness newbies

Gamification explained to fitness newbies

There’s been a small but growing revolution in fitness recently. You might have seen it pop up in your group exercise classes, your wearable technology and health insurance. I’m talking about gamification. Gamific-what? Gamification. It’s a way of applying game-like concepts to other areas. Remember how addictive Candy Crush was? Well, gamification plays on the same stuff — like point scoring and friendly competition with others. It’s been doing the rounds for a fair while bu

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