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Jade Emmons Media

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    Our Recent Posts

    Gain an edge in the market with learning and development

    Gain an edge in the market with learning and development

    Does Hollywood still provide blockbuster returns?

    Does Hollywood still provide blockbuster returns?

    Digital nomadism: making it work for you

    Digital nomadism: making it work for you

    Archive

    • December 2018
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    • February 2018

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    What does Alexa for Business really mean for our workplaces?

    What does Alexa for Business really mean for our workplaces?

    This ghost-written piece originally appeared in ITProPortal. Not content with filling our shopping baskets and recently moving into our homes to connect our TVs, and lighting, Amazon is now looking to workplaces with the launch of Alexa for Business. Simply put, Alexa for Business is an enterprise version of the smart home assistant we’ve become used to requesting for help around our homes. It’s envisioned that eventually, Alexa for Business will be able to assist us with mee
    Marketing The Potential Of The Connected Car

    Marketing The Potential Of The Connected Car

    This thought-leadership piece originally appeared in MediaPost. With Samsung’s recent purchase of connected car firm Harman, the fight over who’ll lead the connected and autonomous vehicle market is hitting the fast lane. This development could prove a great opportunity for marketers to take advantage of the change in behavior these vehicles will create. It is worth noting that connected car firm Harman works on the technology that enables cars to become self-driving; that is
    Securing the future of the Internet of Things

    Securing the future of the Internet of Things

    This piece was originally ghost-written and published in ITProPortal. Groupe Speciale Mobile (GSMA), a group that represents the interests of mobile phone operators across the world, recently released new guidelines covering the Internet of Things (IoT). The group, which includes companies such as Telefonica, Orange, and Vodafone, has clearly emphasised the need for IoT to be secure and protect personal data. This is an excellent set of principles and a very sensible approach
    Payments – a bit too personal?

    Payments – a bit too personal?

    An Intel Survey stated that around 54% of people would be happy to exchange the personal data that their smart devices collect for money. Conversely, a far higher proportion (92%) stated that they are concerned about cyber-security and their personal data being hacked. The report got me thinking about the ethics surrounding paying individuals for their personal information. Back when I was a baked-bean-eating student scraping by on a tight budget, I made my pennies stretch by
     

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